We started Baltic Born to empower the women in our community, near and far, to navigate their own path each day at a time. We want our community to feel beautiful, confident and comfortable to conquer their own goals and passions. As a team, we custom design the majority of our pieces with our community’s needs in mind and hand select items from brands and wholesalers that we trust.
Each day she motivates the Baltic Born team to be innovative, and keep the customer's needs at the center of all decisions! She loves being a mom and a wife, but the satisfaction she gets from creating designs for women all over the world that make them feel beautiful from the inside out definitely brings tears to her face weekly! Reading all the messages from customers that come in of how beautiful their Baltic Born dress made them feel is the fuel for her work! She loves helping women feel confident and worthy of loving themselves.
What is something you wish everyone knew about Baltic Born?
Baltic Born is more than just an idea, but rather part of our heritage. Our grandfather introduced us to the industry. As kids we loved to visit him at his men's clothing store. From a young age he would show us how to measure suits, pick fabric, and emphasised the importance of putting the customer first. But this started long before our grandfather, in the 1800’s our Scandinavian ancestors were designing and tailoring clothes for their community and even for the Danish king. The birth of Baltic Born was just a matter of time!
What is something that people don’t know about you?
I am bilingual. I had the opportunity to live in Denmark for a year and half and am still fluent in Danish. I absolutely love Danish culture and still host aebleskivers and Christmas dinners focused on all my favorite Danish foods!
Angela loves to travel. From one of her first international trips she began noticing the beauty and confidence of a woman on the go. She saw how a simple design and style could make any woman feel confident and empowered no matter the zip code, country code, or terrain. She recognized this confidence as she crossed borders, she saw it in varying body shapes and phases of life. As she herself wears many hats, she knew that this is what she wanted for the customers of Baltic Born.
You’re called to do something brave, what’s the first thing you do?
I take a deep breath and think about my son who means the world to me. I always think of how my decisions may impact him. I also might reach for a Diet Dr. Pepper, as that is my go-to destresser then send a group text to the sisters to weigh in. Each of us have incredibly different opinions on almost everything, so I want to make sure I have considered all possibilities. IF there’s one thing I’ve learned running this business, it’s that three brains are better than one!
What is the biggest lesson learned from starting Baltic Born with your two sisters?
To believe in yourself. Many people do not know that it was a hard path for us to get to where we are now. I know I had many sleepless nights with a newborn as did Allison, and Marianne was essentially working two full time jobs. There were so many times it would have been much easier to give up. But we believed in ourselves, and we pushed each other to keep going even when it got hard. There are definitely days that we did not get along, but at the end of the day we all believe in each other and that will keep us moving forward.