Privacy Policy
Baltic Born Privacy Policy
Last updated: January 1, 2025
At Four Lilies, LLC dba Baltic Born (“Baltic Born”, we”, “our”, or “us”), your privacy is of the utmost importance. Thank you for taking the time to read our privacy policy (the “Privacy Policy”). This Privacy Policy sets out how we collect, use, process, store, and disclose the personal information on https://balticborn.com/ (the “Website”) and when you shop with us or otherwise engage with our retail services (the “Services”, which include the Website). By accessing and using our Services you freely and expressly consent to the collection, use, processing, storage, and disclosure of your personal information as set out in this Privacy Policy.
Table of Contents
When We Collect Information
Types Of Personal Information We Collect
How We Use Your Information
How We Disclose Your Personal Information
Your Privacy Choices
Use Of Cookies And Tracking Technologies
Security
Retention
U.S. State-Specific Disclosure
UK/EEA Residents’ Notice
Children’s Privacy
Third-Party Links On Our Website
Changes To This Privacy Policy
Contact Us
When We Collect Information
We may collect personal information that you provide when you:
- Create an account with us.
- Make a purchase on our Website.
- Use our rewards program.
- Interact with us on social media such as by tagging Baltic Born in your post.
- Sign up for our email newsletter, sms, or other communications.
- Contact us.
Types Of Personal Information We Collect
Information you provide:
- Account registration information such as name and email address, with the option to also provide phone number, photos, and date of birth.
- Purchase information such as your email address, name, shipping address, billing address, and phone number. We employ reasonable security measures to protect your personal and financial information. Credit card details supplied at checkout are transmitted directly to our payment provider over a secure connection (SSL). We do not save your full credit card number or security code on our servers. We keep only your card’s expiration date and the last four digits of your card number. This helps you and us to identify your saved credit card(s) when you call us or visit us online.
- Testimonials, ratings and reviews, product feedback, surveys, or other form submissions, such as images and product reviews you elect to directly upload to our Website.
- Payment information such as credit/debit card details, and Paypal, Shop Pay, Google Pay, and Venmo details.
- Information when you use our interactive chatbot, which may include providing your contact information.
- Information from your inquiries into our Services, affiliate or ambassador program, which may include providing us with your name, email, phone number and social media information.
Information we automatically collect:
- Metadata and analytics for your use of our Services, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.
- We may use cookies, beacons, pixel tags, and other similar technologies to collect additional information automatically as you interact with the Services and to personalize your experience with our Services. Learn more about our cookie use below.
Information from third parties:
- When you interact with our accounts on our community forums or through our brand or community forums on a social media platform, we may collect certain information that you or the platform make available to us such as Website metadata analytics (above), your social media account ID, your social media ‘likes’, click-throughs to our Website, or custom interactions.
- We may also make inferences about you such as your interests that we believe are relevant to you and your household based on the information we have collected.
How We Use Your Information
We use the personal information we collect for the following purposes:
- To operate and improve our Services.
- To process payments securely.
- To provide our affiliate, ambassador and rewards programs.
- For customer support.
- To communicate with you, including via our newsletter and SMS.
- For marketing and advertising purposes (see ‘Cookies & Tracking Information’ below).
- For other business and legal purposes, such as to detect and prevent fraud, to collect amounts owing to us, and to maintain business records.
- With your consent.
How We Disclose Your Personal Information
We may disclose your information with your consent. We may also disclose your information with our corporate affiliates, as well as vendors or service providers who:
- Help us communicate with you. For example, we use Attentive and Klaviyo to help us communicate with you about your orders and for marketing purposes.
- Manage and optimize our Website and Services, including third party website analytics tools.
- Help us provide our rewards program, namely through Okendo.
- Help us provide our interactive chatbot. This may include disclosure of the communications with our service provider, Redo. The contents of the communications will not be used for any purpose other than to support us, but are also subject to Redo’s applicable terms of use, privacy and security policies which can be found at https://www.getredo.com/privacy-policy.
- Provide marketing and advertising services, including via our Ambassador Program and Affiliate Program, provided by Grin Technologies, as well as third party advertising service providers (see ‘Use Of Cookies And Tracking Technologies’ for more information on your choices with these services).
In addition:
- We may disclose your personal information in order to:
- Protect the legal rights of our company, our employees, our agents, and our affiliates.
- Protect the safety and security of our customers.
- Detect and protect against fraud.
- Comply with law or legal process.
- We may disclose your personal information as part of a business transition. For example, we may disclose your personal information with:
- Prospective purchasers exclusively to evaluate the proposed transaction.
- Companies that buy the assets or stock in us. Such companies may use and disclose personal information for purposes similar to those described in this Privacy Policy.
We may disclose de-identified, aggregate, or anonymous information for any purpose. This means that the information we disclose does not identify specific individuals, nor is combined with other data to protect your privacy.
Your Privacy Choices
We provide you with the option to exercise the following choices with our use of your personal information:
- Access the personal information we maintain about you.
- Delete the personal information we maintain about you.
- Correct inaccurate personal information we maintain about you.
- Opt out of certain uses of your personal information, notably:
- Email marketing. You can unsubscribe to our email list by clicking the unsubscribe link at the bottom of marketing emails.
- SMS marketing. You can opt out at any time by replying STOP.
- Tailored advertising. Please refer to the ‘Use of Cookies and Tracking Technologies’ section below to learn how to opt out of tailored ads.
You can exercise these rights by contacting us at privacy@balticborn.com.
Use Of Cookies And Tracking Technologies
Like many companies, we use cookies and similar technologies (such as clear gifs, web beacons, tags, and similar technologies) to collect information about your browsing activities, your interactions with websites and our Services, and to serve tailored ads and for the purposes described in this Privacy Policy. There are a number of ways to opt out of having your online activity and device data collected through these services, which we summarize below:
- Opting out of cookie use in our Cookie Preferences Center. You can opt out of cookies via our cookie preferences center or by clicking on the ‘Do Not Sell or Share My Personal Information’ link on our website footer.
- Blocking Cookies In Your Browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
- Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info for U.S. residents, and https://www.youronlinechoices.eu/ for EU/UK residents.
- With Each of Our Vendors Individually. The following advertising or marketing services partners offer opt-out features that let you opt-out of use of your information for interest-based advertising or profiling:
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Third Party Advertising Services |
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Snap |
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Meta (Facebook) |
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TikTok |
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Analytics |
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Google Analytics |
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Shopify |
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Hotjar |
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Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.
Security
We protect information we collect about you by maintaining physical, electronic and procedural safeguards designed to prevent unauthorized access to user data retained in our servers, however, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information provided online. We take reasonable precautions to protect your information both online and offline. The servers on which we store data are kept in a secure environment.
Retention
We will retain your information for as long as your account or inquiry is active or as needed to provide you with the website or any requested services, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your Personal Information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
U.S. State-Specific Disclosure
Some U.S. states have enacted comprehensive privacy laws. Residents of California, Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, Iowa, Delaware, New Hampshire, Nebraska, and New Jersey may have additional privacy rights under state privacy law.
Additional Privacy Rights:
In addition to the rights granted above, if you are a resident of the above states, you may have the right to:
- Opt out of the “sale” or “share” of your personal information for targeted advertising. We do not ‘sell’ or ‘share’ your personal information for monetary benefit. However, some third party cookies placed on our website may be considered a ‘sale’ or ‘share’ under these privacy laws. You may opt out of such cookies as detailed in ‘Use Of Cookies And Tracking Technologies’ section (above).
Controller Designation:
We operate as a Controller (and a Business under California).
UK/EEA Residents Notice
Residents of the United Kingdom (“UK”) and European Economic Area (“EEA”) are provided certain privacy rights under the UK and EU General Data Protection Regulations (“GDPR”).
Legal Basis:
Under the GDPR, we process ‘Personal Data’ (as defined in the GDPR) under the following legal basis.
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Processing Activity |
Legal Basis under GDPR |
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Placement of cookies through our Website |
Consent |
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Improving our Website and Services |
Legitimate Interest |
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Product, Marketing or Service-Related Communications |
Legitimate Interest |
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Use of the chatbot on our Website |
Legitimate Interest |
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Customer support, affiliate and ambassador program fulfillment. |
Contract fulfillment |
Controller Designation:
Under the GDPR, we are designated as a ‘Controller.’
Cross-Border Data Transfers:
All data is stored in the United States. As such, if you are a resident of the EEA, UK, or Switzerland, we may transfer to, and store the data we collect about you, to countries other than the country in which the data was originally collected, including the United States. Those countries may not have equivalent data protection laws as the country in which you provided the data. When we transfer your data to other countries, we will protect the data as described in this Privacy Policy and comply with applicable legal requirements providing adequate protection for the transfer of data to countries outside the EEA, UK, and Switzerland. We rely on the EU Standard Contractual Clauses (“SCCs”) for the transfer of personal data to countries that have not received an applicable adequacy decision, unless our service providers have subscribed to the U.S.-EU Data Privacy Framework.
For more information on cross-border transfers of your Personal Data or the appropriate safeguards in place, please contact us at privacy@balticborn.com.
Additional Rights for UK or European Economic Area Residents:
In addition to the rights granted above, if you are a UK or EEA resident, the GDPR grants you the right to lodge a complaint against us with your local data protection authority. You can find your data protection authority at https://edpb.europa.eu/about-edpb/about-edpb/members_en.
Children’s Privacy
We do not intentionally collect any personal information from children under the age of 18. If you are under the age of 16, please ask a parent or guardian for help in using our website or purchasing any products. If you believe we have obtained personal information associated with children under the age of 16, please contact us at privacy@balticborn.com and we will delete it.
Third-Party Links On Our Website
Our Services may contain links to other websites or services. We do not exercise control over the information you provide, or is collected by these third party websites. We encourage you to read the privacy policies or statements of the other websites you visit.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated Privacy Policy on this page with a “Last Updated” effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Services.
Contact Us
If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information, you can contact us by email at privacy@balticborn.com or at:
Four Lilies, LLC
300 S 1350 E, 4th floor
Lehi, UT
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